Photography According To Man

It is hard to understand why new Photography technologies are considered “technology for ‘assholes’” by professional photographers such as photojournalists. It is just a wonder how they do not learn to appreciate the amount of time and money spent on these new innovations, not to mention the brilliant minds that whirred day and night just to be able to offer these magnificent inventions of convenience and ease to the ordinary photography enthusiast.

The average modern photographer will be justified to advance the argument that even if photographers of the old school assert that the old way of doing it is more artistic and produce more breath-taking pieces of photographs, modern-technology photography can equal if not outdo what the old school photographer is able to do with the use of graphics software such as Photoshop. Anything and everything is now possible with digital photography and processing. The old school photographer even uses some of the modern technology processes to come up with better results. So what’s the point in maintaining a “false” status quo in old school photography?

The artistic photography enthusiast sometimes do not even warm to being “labelled” photographer. They feel and insist they are not just photographers. They consider themselves above the lowly title but are artists in their own right using photography as an artistic medium. So what does the modern photographer have to say about that? He is noncommittal and just shrugs his shoulders. He could not even understand what most of the things the artistic photography enthusiast is saying.

There is no actual war between the two camps nor is there even just a hint of a cold war. But the differences in opinion are there that usually baffle the serious newbie who, to his belief, still has to choose between the two differing cliques. It is much later that the newbie discovers he does not even need to choose between the two. He can even start a third school that is a cross between the two schools. It may even be instrumental in pacifying the “war” as “members” of both can join as “come-and-go members” of his safe middle-ground “school” of photography.

The “war” between the new and old Photography technologies is a clear indicator that man has a very fertile imagination. He creates wars where there should not be in the same manner that he wants peace where there is no war. Fickle-minded, won’t you say?

Graphic Design Supports Better Visualisation

Graphic design means a visual representation of any art or any other discipline to communicate a message. There are many methods that are adopted to produce and connect various symbols and words to generate the visual representation of messages or proposals. The graphic designer uses the techniques of typography, visualization and layout procedures in this function.

A graphic design can mean both the process and the result of such activity of creation of the message. Common examples are magazines, advertisements, packaging of products with the inclusion of company logo and the artwork of the design with text, colour and shape of a piece.

Graphic design sets out to influence the design industry and became one of the major forces in design education. Graphic design is currently related to modern architecture, design and particularly in advertising and the designing of a company logo. This art is applied to create road signs, technical schemes, and interoffice memos, office manuals to communicate knowledge and to enhance the visual effect for better readability.

The role of graphic design is acknowledged in the entertainment industry for decoration, scene creation and story telling with visual effect. Opening credits in films and programs including novels and magazines take advantage of graphic design as the clothing industry also in making logos on shirts and t-shirts. Corporate identity and branding are helped through this art work.

Text books have illustrations of theories and diagrams like the human anatomy, which are taken care of by graphic design. The layout and proper formatting of materials required for education are also benefited. Scientific journals, news reporting, magazines, blogs, television and movie documentaries are examples of information designing for information and entertainment.

The internet has several interactive accessories, which are used by graphic designers to illustrate a page and new contents to readers through effective visuals. The graphic design includes stylization and representation of a page with additional images created by the skilled designer. The newspaper designer takes the photographs and organises a layout to make it acceptable to its readers. The art director creates stunning layouts in a magazine with articles and relevant advertisements to captivate the readers to draw their attention which are popularly known as interactive design or multimedia design.

Visual effects are enhanced with the use of traditional media like photography and the computer generated form of graphic design. Typography is the technique to alter the design and modify the character of words and their arrangements. The changes are brought in by adjustment of typefaces and their font size with the arrangement in length of lines and related spacing. The modern graphic design activity takes into the responsibility to proper layouts and page designing for the print work. The elements are images, their printing, laser cutting, stamping and embossing.

Graphic designers are busy with interface design work like web designing and software designing. They give importance on the end user demand and consider in the creation of the layout or interface designing. To match the end user requirements, graphic designers work in consultation with software developers and particularly with web developers to generate a website or the required software application to improve the interactive understanding of the user. Icon designing is an important feature of interface designing.

Top Photo Effects And Features Of Digital Photography Software

Technology has given the media and graphic design industries more versatility and made everything from taking pictures to editing infinitely easier thanks to digital photography software. In an industry dedicated to capturing and preserving moments in time, being able to digitally manipulate and correct frustrating mistakes can mean the difference between a great looking picture and an unhappy client.

If you’re in the photography industry or you’re looking at taking your hobby a little bit more seriously, you need a good digital photography software suite. Give yourself the ability to edit and manipulate images and create a pristine looking finished product for clients. Look for digital photography software that allows you to use the following effects.

Red eye removal

For touch up jobs that clients bring in and photographs you take where the lighting just isn’t right, a red eye removal tool lets you turn a picture that was previously worthless into one that’s perfectly presentable. A red eye removal tool analyses the photo for the effect and fills in the red pupil with an opaque black.

Colour and level modifier

When the lighting isn’t quite right or there is too much going on in a photo, sometimes even when a client brings in an old picture that they want retouched, you’re going to need a tool that lets you fix the colour, hue and saturation. Most modern photography software comes with advanced modifiers where you can individually manipulate every aspect of colour and lighting levels.

Organisational tools

Some digital photography software comes with something more important than image manipulation features: organisational tools and digital libraries can help you keep a track of all of your work. Organise photos by date, event or client and access them with ease – no more rummaging around through hard drives and folders, just search by tag or date and find what you’re looking for immediately. Digital library tools save you time and make sure that you don’t lose any of that important work done for clients.

Layers and masks

Layers and masks allow you the ability to edit individual aspects of an image with greater flexibility. Look for software with layer tools if you plan on doing extensive image manipulation.

The right photography software can make all the difference in the type of results you get and what you can do for your clients. Give yourself the potential to create better images and do more for your clients.

Types of Stock Photography

Many businesses use stock photography for their marketing and advertising needs. Whether it’s web, print or broadcast, licensed stock photography can be used to forward your business objectives by giving you high-quality images and graphic elements that will make your finished project look professional. There are two main categories of stock photography: rights managed and royalty free.

Rights managed photography licenses are negotiated upon a number of criteria, which includes the duration of use, how it will be used, image size and quality and exclusivity. These licenses are generally more expensive than royalty free licenses, but allow for broader usage. Typically, rights managed stock photographs can be used by your company exclusively, meaning that other companies or agencies will be able to use the same image for the duration of your license.

Royalty free licenses allow for mass use of photographs for a set fee. This means a photographer can license an image to be used multiple times. Some of these images are licensed to be used thousands of times, meaning you can print or distribute thousands of copies of your marketing or advertising materials with the same photograph. Higher usages of an image may require an additional payment. Royalty free stock photography licenses are not exclusive, so any other company or firm may use the same image in their materials at the same time.

There are restrictions for stock photography licenses, both royalty free and rights managed. These restrictions will ensure that the photographs and images are not used in an illegal or defamatory way. The use of stock photography images in resale products, such as shirts, mugs, hats and other for-sale merchandise is not allowed.

Furthermore, any stock photograph that contains a person or people will require a model release. The release states that the model or models used in the photograph have given the photographer permission to sell their likeness. Any stock image that will be used for commercial purposes must have the appropriate model release.

Stock photography that is classified as editorial is not to be used in commercial applications. These images can be used for educational or for news reporting purposes. The most common uses of editorial stock photography are found in newspapers, magazines and textbooks.

There are many places for you to obtain stock photographs and images. You can buy photographs directly from the photographer or have them licensed to you through stock image firms. These firms contain huge libraries of images and exclusive photo collections. You can choose between higher quality firms, or microstock firms that are cheaper.

Microstock firms offer stock photography through the Internet and contain images that are usually taken by amateurs. The images may not be as good as the more expensive, larger firms. However, they may be worth a look if you have a strict budget to which you need to adhere. Small businesses usually use microstock firms for licensed photography.

There’s An App For That: Media Programs and Cheaper Alternatives

My job as Director of Media, Communications, and Technology means that I have to handle a lot of tasks that involve a lot of different things. I’m in charge of getting CD and DVD Messages together, creating and updating multiple websites, creating advertisements, running internet social networks, and sending our newsletters and e-letters. In all of this I have to work with a lot of different applications. Frequently I’m asked how we do this. After being asked a few times I’ve decided to put all the information together in a list. And since I realize not everyone has the money to buy Photoshop and a bunch of other high priced apps, I’ve put in some cheaper and free alternatives. This may not be the best way, the easiest way, the most popular way, but for now, it’s how we do things.

Graphic Design

The number one program that we use at work for graphic design is Adobe’s Photoshop. If you don’t know, Photoshop is the end all, to be all program. Every professional graphic designer either uses it or wishes they did. If they don’t, then they are the exception to the world. We use Photoshop for every visual print or web graphic, and even some in our DVD menus. Our message inserts, advertisements, and some more things are all done with Photoshop. I’ll get to the ‘more things’ later.

Though we use Photoshop, I understand not everyone can. Photoshop ranges from around $500 to $1500 depending on the suite and the version. You can get the normal Photoshop or an Extended version that does 3D and some other stuff, which costs more. If you get the design standard suite, you also get Adobe Illustrator, InDesign, Acrobat, and Bridge. Bridge is a program for organizing files, Illustrator creates and edits vector files, while InDesign does your desktop publishing. Acrobat makes and edits PDF files. All of these are professional standard programs. This means the magazines you see on the racks at Walmart, are probably made using this software (in some way, shape, or form). Photoshop also has a ‘lite’ version called Photoshop Elements, but if you’re serious about graphic design, I’d pass on it. Now if you want an alternative to this, you can always Google “free alternative to Photoshop.” But one of the big alternatives to Photoshop is a program called Gimp. For a free program, I’ve heard wonderful things about it. There’s also Krita, Adobe Photoshop Express (free web-based program), and Photoscape (among many others).

If you’re looking for alternatives to Illustrator, you can check out a program called Inkscape. It’s along the same lines as Gimp. And again, for a free program, pretty good. Again, you can do some Google searches and come up with some good stuff I’m sure. If you’re looking to buy a graphics program and don’t want to pay the high cost for Photoshop, you can do that too. There’s Paintshop Pro, Pixelmator, Pixel Image Editor, and many more.

I’m going to wait until I get to talking about how we do our newsletters to say anything about alternatives to InDesign.


As you probably can tell, I do a lot of photography. If you do a lot of photography or just do some and want to streamline the whole process, then I recommend Adobe Photoshop Lightroom. However at a price tag of $300, unless you do a lot of photography and need to edit your photos a lot, then you may just want to stick with doing this in a cheaper/free graphics program. There is a free program out there called DarkTable that tries to mimic some of the features of Lightroom. You can give it a try. I used it for about a week off and on before I decided to fork out the cash for Lightroom.

Since I’m putting this list together, I might as well add this. If you want to do some stylized photos and want to try some HDR, then check out Photomatix. It’s gotta a pretty price tag on it too – the Pro version is $100. But they do have another version that sells around $40 I believe. But if you’re going to get it, go all out. If you want to do some HDR, there are some alternatives. Nik’s software has a piece of software called HDR Efex Pro, however, it’s more than Photomatix. There’s three free alternatives that I know of, but they are free and it kind of shows. There’s Luminance HDR or QTPFSGUI as it’s also called, Picturenaut, and Essential HDR.

Desktop Publishing

To make our newsletters we have used several different programs in the past. At one point we were using MS Publisher, which is what we currently use to make our e-letter. To do that, we create it in MS Publisher, then export it to MS Outlook to send out through email via MS Office’s features. Currently though, we use Apple’s Pages, which is part of Apple’s iWork suite. We occasionally Adobe InDesign as well whenever we do magazines. Scribus is a free, open-source program for page layout that you could use as an alternative to those. If you want a free, open-source office suit, try Open Office.

Audio/Video Editing

To edit our CD messages, we use SoundForge. However we used to use the free Audacity program. And for all of our video editing we use Final Cut Studio. Apple just came out with a new version of Final Cut Pro, which we don’t care for really. We’ve decided to stick with version 7 for all of our stuff. So for all of our video production, we use Final Cut Pro to do the editing and importing. To burn it to a DVD we’ve used a variety of things. To do a complete and professional DVD in the office, we use the programs that come in the Final Cut Studio suite. Those pieces of software include Soundtrack for composing music, Motion to do motion graphics, and DVD Studio Pro to actually make the DVD. However if you want to do some video editing you can try the free Avidemux, which does simple video editing. You could also look at HyperEngine-AV (Mac only).

Also, check out Light Works. It’s still in beta and is only available for PC, but by the end of the summer it is supposed to be on Mac as well. Also, it’s the video editor that was used to edit “The King’s Speech,” so you know it’s good. To make your own music on the computer you can use the Soundtrack program mentioned above, as well as Apple’s Logic Pro and Logic Express (both are meant for professional musicians, while Soundtrack is just meant to add a score to your videos) As far as free software, there isn’t much. But for video editing and audio editing you can check out some of Adobe’s Creation Suite. They have Premiere for video editing and Audition for Audio editing. Premiere comes in three versions as well – Elements, Express, and Pro. There’s also After Effects for motion graphics. Avid has ProTools and ProTools LE for audio creation and editing. You can also check out Sony’s software – Acid for audio creation, and Vegas for video editing, andDVD Architect for DVD and BluRay creation.

Web Design

Like all other areas of media, there’s a lot of options. For web design, the options are as limitless as Google search results. However, this is what we do. To actually create our web site we use a Photoshop plug-in called Sitegrinder. This plug-in takes Photoshop files and converts them into HTML websites. From here we edit anything that needs to be edited in the code using various text editors. Right now I’m jumping back and forth between TextWrangler and Aptana Studio (both free). Of course if you invest in Adobe’s Creative Suite, you can use Dreamweaver to build your websites and get a visual and a code design interface. There’s cheaper alternatives to Dreamweaver though. Check out Coda, Espresso, RapidWeaver, and TextMate for Mac. You can also look into Web Image Studio, EditPlus. You can also just do a Google search for “alternatives to dreamweaver.”

If you’re looking for a free version, you can try Kompozer. I’ve tried it and I don’t care for it much, but you may be different. You could also look into Amaya, Bluefish Editor, Screem, and as I mentioned earlier, Aptana Studio.

After you get everything edited and fixed up you’ll need an ftp client to upload the site and most likely, you don’t want to use your host’s ftp. We use cyberduck, which works on PC and Mac. You can look into fetch and Filezilla also, as well as classicFTP.


Many people want to do podcast today as well. We actually take our messages and turn them into podcast, instead of actually recording programs in a studio or something like that. To do that, we edit the message as described above and then we cut them into podcasts and attached intro and exit tags in either Soundtrack or Garage Band. We then upload it using iWeb. However, with Apple discontinuing iWeb in 2012, we’ll have to figure out another way, which I’ll then probably update on here then.

That’s about it for now. I’ll update later on Mobile App Development, which we’ve started looking into recently. Now, the professional paid version of all these pieces of software is always going to have more features and be better, but the free, open-source versions aren’t really that bad in themselves. But with a little research, Google-ing, and asking others who have been there, you can find a toolbox of programs that works best for you.

So what about you? What do you use?